AI Search / ChatGPT

ChatGPT Optimisation

Improve your visibility in ChatGPT and AI-assisted search with an optimisation strategy focused on useful content, clear business information, structured data and authoritative online signals.

Organic performance Last 90 days ORGANIC SESSIONS 148,920 ▲ 38% TOP-3 KEYWORDS 214 ▲ 61 CONVERSIONS 3,660 ▲ 44% wordpress seo agency ↑ #2 technical seo audit ↑ #1 ecommerce seo services ↑ #4
Custom pricingScoped to your site
Setup includedNo hidden onboarding cost
Monthly reportingKnow what is improving
How ChatGPT Optimisation helps

Improve how your business is understood across AI search

AI assistants rely on information they can interpret, connect and verify. ChatGPT Optimisation helps strengthen the information and signals that support how your business, services and expertise can be represented across AI-assisted search experiences.

Strengthen business information

Make important information about your business, services and expertise clearer and easier to interpret.

Improve content visibility

Strengthen useful pages and content around the topics, questions and services relevant to your audience.

Build authoritative signals

Develop consistent information and credible external references that support your business entity and areas of expertise.

Laptop displaying an AI chat interface for CRM implementation against a purple gradient background.
Built around your business

An AI search strategy aligned with your website, expertise and search market

Every business has different services, audiences and online signals. We assess your website, content and broader search presence to identify opportunities for stronger AI visibility.

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Your business

Clarify the important services, products, expertise and information AI systems need to understand.


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Your content

Identify pages and resources that can provide useful, direct information around relevant topics and questions.


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Your search presence

Review how your business is represented across your website and relevant external sources.


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Your authority

Identify opportunities to strengthen credible references, mentions and consistent business information.


ChatGPT Optimisation services

Strategies designed to improve how your business is represented in AI search

We combine content optimisation, structured information, entity signals and authority development to strengthen your broader search presence.

AI Search Audits

Assess your website, content, structured information and online presence for opportunities that may influence AI search visibility.

Entity Optimisation

Strengthen the information connecting your business, services, products, people, locations and areas of expertise.

Content Optimisation

Improve important pages so they provide clear, useful information around relevant questions, topics and services.

Structured Data

Review and improve structured information that helps search engines interpret important entities and page information.

Authority & Citation Building

Identify relevant opportunities for authoritative references, mentions and citations across the wider web.

AI Visibility Monitoring

Track available indicators of AI search visibility alongside organic search performance and website activity.

What we focus on

ChatGPT Optimisation across the signals that influence AI search visibility

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Clear Business Information

Make your business, services and expertise easier to understand across your website and search presence.

Technician using a tablet beside his service van

Entity Signals

Strengthen connections between your business and the products, services, people, topics and locations associated with it.

Consultant meeting a client in a modern office

Brand Authority

Develop relevant external references and authoritative signals that support your business information.

What success looks like

Understand how your AI search visibility is developing

Reporting focuses on available AI visibility indicators alongside organic search performance and website activity.

AI Search Visibility

Monitor available indicators showing how your business appears across relevant AI search experiences.

Organic Search Performance

Track organic visibility, traffic and performance across important website pages.

Clear Growth Priorities

Identify content, entity and authority opportunities to focus on next.

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How we work

Our ChatGPT Optimisation Process

01

Audit

We assess your website, content, structured information, search presence, brand signals and available AI visibility indicators.

02

Strategy

Identify the content, technical, entity and authority opportunities most relevant to your business and search market.

03

Execute

Implement agreed improvements across priority content, structured information, technical signals and authority development.

04

Report

Monitor available AI visibility indicators alongside organic search and website performance to determine where to focus next.

ChatGPT Optimisation questions

What would you like to know?

Answers to common questions about ChatGPT Optimisation, AI search visibility and improving how your business is represented online.

ChatGPT Optimisation focuses on improving the information, content and online signals that can help AI systems understand a business and its areas of expertise.

AI systems can use information from websites and other available sources when generating responses. The sources and mechanisms used can vary depending on the AI system, query and context.

No. Traditional SEO remains important because search visibility, website structure, content and authoritative online information can all contribute to a business’s broader digital presence.

Work can include website content, structured information, entity signals, business information, authoritative references and other elements of your online presence.

Structured data can help search engines interpret information on a website. Its relationship with individual AI systems varies, so it should form part of a broader optimisation strategy.

Get started

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