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Earned coverage and links from publications your customers and Google both trust. Campaigns built on data and stories journalists actually want, not mass outreach.
Digital PR creates opportunities for your business to earn coverage across relevant publications and online media. Campaigns combine research, creative concepts and targeted outreach to build brand visibility and valuable editorial links.Local searches bring high-intent customers to your business. A focused local SEO strategy helps you appear in the right searches, in the right areas, at the right time.
Create stories and campaigns with genuine relevance to journalists, publishers and their audiences.
Earn links from relevant websites through newsworthy content and targeted media outreach.
Expand your presence across publications and online conversations relevant to your market.
Effective digital PR needs a credible reason for publishers to cover your business. We assess your brand, industry, audience and available expertise or data to identify campaign opportunities worth developing.
Identify credible stories, expertise and perspectives connected to your business.
Understand the publications, topics and media environments relevant to the people you want to reach.
Monitor relevant themes, developments and conversations that can create opportunities for coverage.
Connect visibility improvements with real customer actions.
We combine research, content development and media outreach to create digital PR campaigns with clear relevance to your brand, industry and target publications.
Develop campaign and reactive PR opportunities around your brand, expertise, audience and relevant media topics.
Create newsworthy concepts based on research, data, industry developments and audience interest.
Turn credible first-party or third-party data into stories, insights and assets suitable for media outreach.
Develop campaign pages, research summaries and supporting assets that give publishers useful material to reference.
Identify relevant journalists and publications, then conduct targeted outreach around each campaign.
Track earned coverage, links, referring domains and other agreed campaign outcomes.
Earn relevant editorial coverage across publications connected to your industry, audience or campaign topic.
Earn relevant editorial backlinks through credible media coverage, research and targeted campaign outreach.
Build stronger brand visibility across relevant publications, online media, industry conversations and audiences connected to your market.
Our reporting connects campaign activity with earned coverage, links and referring domains, giving you a clear view of campaign outcomes and the opportunities worth pursuing next.
Track relevant publications and media placements generated through campaign outreach.
Monitor editorial backlinks and referring domains earned through digital PR activity.
Know which campaign concepts, publications and outreach opportunities we recommend focusing on next.
We assess your brand, industry, competitors, available data and media landscape to identify credible PR opportunities.
Develop the campaign concept, supporting research, content and assets required for outreach.
Pitch relevant journalists and publications with targeted campaign angles and supporting information.
Track coverage, earned links and campaign outcomes, then identify opportunities for the next campaign.
Answers to common questions about digital PR, media outreach, editorial links and using PR to support online visibility.
Digital PR uses research, content and media outreach to earn online coverage for a brand, business or campaign.
It can include data-led stories, expert commentary, reactive PR, research campaigns, creative assets and targeted outreach to relevant journalists and publishers.
Digital PR places greater emphasis on online publications, measurable digital coverage, backlinks and how earned media can contribute to broader search and brand visibility.
Campaigns can still use established PR principles such as newsworthiness, credible sources and journalist relationships.
Digital PR can support SEO when campaigns earn relevant editorial links and brand coverage from credible websites.
These campaigns can contribute to a broader authority-building strategy, although individual links or coverage cannot guarantee ranking improvements.
No. Editorial decisions are controlled by journalists and publishers, so specific placements, links or coverage cannot be guaranteed.
Our role is to develop credible campaign opportunities and conduct relevant, targeted outreach designed to increase the opportunity for earned coverage.
Strong campaigns usually have a clear story, credible evidence and a reason for a publication’s audience to care.
Original data, useful research, expert insight, timely topics and distinctive findings can all provide foundations for digital PR campaigns.
We will review where you stand, show you the biggest opportunities, and come back with a scoped, itemised plan. No obligation.
Q Digital Marketing is an SEO agency in Australia providing SEO, content, local SEO, eCommerce SEO and Google Ads services focused on measurable business growth.
hello@qdigitalmarketing.com.au
(07) 5635 4273
Level 13, 50 Cavill Avenue, Surfers Paradise QLD 4217
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