SEO / YouTube

YouTube SEO

YouTube is the second-largest search engine and its videos increasingly rank in Google too. We optimise your channel and videos to be found in both.

Organic performance Last 90 days ORGANIC SESSIONS 148,920 ▲ 38% TOP-3 KEYWORDS 214 ▲ 61 CONVERSIONS 3,660 ▲ 44% wordpress seo agency ↑ #2 technical seo audit ↑ #1 ecommerce seo services ↑ #4
Custom pricingScoped to your site
Setup includedNo hidden onboarding cost
Monthly reportingKnow what is improving
How YouTube SEO helps

Help the right audience find your videos

YouTube SEO improves how your videos and channel are structured around relevant search demand. We use keyword research, video optimisation and performance data to identify opportunities for stronger visibility and engagement.

Improve video visibility

Optimise videos around relevant searches across YouTube and Google.

Reach relevant viewers

Align video topics and optimisation with what your target audience is actively searching for.

Strengthen channel visibility

Build a clearer content structure that helps viewers and YouTube understand how your videos and topics connect.

Two people waving during a video call at home.
Built around your audience

A YouTube SEO strategy shaped by how people search and watch

Video performance depends on more than adding keywords to titles. We assess your audience, content, competitors and existing channel data to determine where optimisation can improve discoverability and viewer engagement.

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Your audience

Understand what your target viewers search for and which topics are most relevant to them.


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Your content

Assess existing videos, topics and formats to identify optimisation and content opportunities.


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Your channel

Review channel structure, playlists, metadata and how individual videos connect with your wider content.


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Your competition

Analyse competing videos and channels to understand the search landscape around priority topics.


YouTube SEO services

Optimisation across your videos and channel

We combine YouTube keyword research, video optimisation, channel structure and performance analysis to improve how your content is positioned across relevant searches.

YouTube Keyword Research

Identify relevant searches, topics and audience questions to guide video optimisation and future content planning.

Video Metadata Optimisation

Improve titles, descriptions and other relevant metadata around the topic, audience and search intent of each video.

Video Content Optimisation

Review video topics, structure and search intent to identify improvements that can strengthen relevance and viewer engagement.

Channel Optimisation

Improve channel organisation, playlists and supporting information to create a clearer content structure.

YouTube Content Strategy

Identify video topics and content opportunities using search demand, existing performance and audience relevance.

YouTube Analytics & Reporting

Track visibility, views, watch behaviour and other relevant channel metrics to understand how content is performing.

What we focus on

YouTube SEO across the areas that influence discovery

YouTube SEO specialist researching video content and thumbnails on a laptop

Search Visibility

Optimise video topics, titles and descriptions around relevant searches across YouTube and Google.

YouTube SEO specialist reviewing video analytics and performance data on desktop screen

Viewer Engagement

Use available performance data to understand how viewers respond to videos and where improvements may be required.

Creative team planning YouTube SEO video content and reviewing thumbnail ideas

Content Opportunities

Identify relevant video topics and supporting content opportunities using search demand and channel performance.

What success looks like

See how your YouTube visibility is developing

Reporting tracks video discovery, viewer behaviour and channel performance to identify which content is gaining visibility and where further optimisation opportunities exist.

Video Visibility

Track how priority videos perform across relevant YouTube and Google searches.

Views & Engagement

Monitor views, watch time and relevant engagement metrics across optimised content.

Clear priorities for next month

Know which videos, topics and channel improvements should be addressed next.

YouTube Search Visibility
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How we work

Our YouTube SEO Process

01

Audit

We assess your channel, existing videos, search visibility, analytics and competitive landscape.

02

Research

Identify relevant searches, content opportunities and priority videos based on audience and performance data.

03

Optimise

Improve agreed videos, metadata, channel structure and supporting content elements.

04

Measure

Track video and channel performance and use the findings to prioritise future optimisation and content opportunities.

YouTube SEO questions

What would you like to know?

Answers to common questions about YouTube SEO, video optimisation, keyword research and improving video discoverability.

YouTube SEO is the process of improving videos and channel elements to increase their relevance and discoverability across YouTube search and other surfaces where videos may appear.

It can include keyword research, titles and descriptions, video content planning, channel organisation and performance analysis.

Videos can appear across Google Search for queries where Google determines video content is relevant.

YouTube SEO can improve the structure and relevance of your video content, but placement in Google or YouTube search results cannot be guaranteed.

Optimisation can include the video topic, title, description, thumbnail strategy, chapters, captions, playlists and supporting channel structure.

The appropriate work depends on the video, audience and search opportunity.

Yes. Existing videos can be reviewed using search and channel performance data to identify opportunities for improved titles, descriptions, structure and positioning.

Videos already receiving impressions or search traffic can be useful places to identify optimisation opportunities.

There is no fixed timeframe for YouTube SEO performance.

Results can depend on existing channel authority, topic competition, content quality, viewer response, publishing activity and the search demand surrounding each video.

Get started

Get a Free SEO Audit for Your Website

We will review where you stand, show you the biggest opportunities, and come back with a scoped, itemised plan. No obligation.

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