Paid / PPC

Google Ads & PPC

Paid search that works with your SEO, not against it. Tightly structured accounts, honest conversion tracking and margin-aware bidding, built to complement organic coverage, not cannibalise it.

Request an audit → See pricing

From $1,500 + ad spendClear, scoped pricing

Setup includedNo hidden onboarding cost

Monthly reportingKnow what is improving

How Google Ads helps

Reach customers actively searching for your products and services

Google Ads allows businesses to appear in front of people searching for relevant products, services and solutions. We create campaigns focused on targeting, optimisation and measurable outcomes.

Capture high-intent searches

Target people actively looking for products or services connected to your business.

Improve campaign performance

Optimise keywords, ads, targeting and landing pages based on performance data.

Make better budget decisions

Understand where advertising spend is working and where improvements can be made.

Built around your business

A Google Ads strategy shaped by your market, goals and customers

Effective campaigns require more than selecting keywords. We assess your business, audience, competition and conversion goals to create a structured advertising approach.

Your goals

Understand whether your campaigns are focused on leads, sales, enquiries or brand visibility.

Your audience

Identify the searches, interests and behaviours connected to your ideal customers.

Your competition

Assess competitor activity and opportunities within your advertising landscape.

Your data

Use tracking and reporting insights to improve campaign decisions over time.

Google Ads services

Campaign management focused on measurable improvements

Your campaigns are structured around relevant targeting, clear messaging, accurate tracking and ongoing optimisation.

Search Campaigns

Create targeted campaigns around relevant keywords and high-intent searches.

Keyword Research

Identify valuable search terms and opportunities based on customer intent.

Ad Copy Optimisation

Develop and test ad messaging designed around user needs and campaign goals.

Conversion Tracking

Configure tracking to measure enquiries, sales and other agreed actions.

Landing Page Recommendations

Identify improvements that can support stronger campaign performance.

Campaign Reporting

Review performance data, insights and recommended actions for future optimisation.

What we focus on

Google Ads across the areas that influence campaign performance

Campaign Strategy

Create a structured approach based on your goals, audience and advertising opportunities.

Digital Strategy →

Keyword & Audience Targeting

Refine targeting around relevant searches, customer intent and market demand.

Keyword Research →

Conversion Optimisation

Improve tracking, landing pages and campaign decisions using performance data.

Conversion Rate Optimisation →

What success looks like

Understand how your Google Ads campaigns are performing

Reporting focuses on the metrics that matter to your business, including campaign visibility, traffic quality, conversions and opportunities for improvement.

Campaign Visibility

Monitor impressions, clicks and search visibility across targeted campaigns.

Traffic & Conversions

Track website visits, enquiries, sales and agreed conversion actions.

Clear Optimisation Priorities

Identify campaign improvements based on performance data.

Impressions & clicks

How we work

Our Google Ads & PPC Process

Audit

Review your current campaigns, account structure, tracking setup and advertising goals.

Plan

Identify campaign opportunities, targeting improvements and optimisation priorities.

Optimise

Implement improvements across campaigns, keywords, ads, tracking and landing page recommendations.

Measure

Monitor performance data and refine campaigns based on agreed objectives.

Google Ads questions

What would you like to know?

Answers to common questions about Google Ads management, campaigns, budgets and optimisation.

What is Google Ads?

Google Ads is an advertising platform that allows businesses to display ads across Google Search and other Google properties.

Businesses can target specific searches, audiences and locations while paying based on campaign settings and user interactions.

How much should I spend on Google Ads?

Advertising budgets vary depending on your industry, competition, target locations, keywords and campaign goals.

A suitable budget should be based on your customer value, conversion goals and available testing opportunities.

How long does Google Ads take to work?

Campaign data can begin collecting shortly after launch, but performance improvements usually require ongoing monitoring, testing and optimisation.

Do you guarantee Google Ads results?

No advertising platform can guarantee specific outcomes. Campaign performance depends on factors including competition, search demand, budget, website experience and customer behaviour.

Should I use SEO and Google Ads together?

SEO and Google Ads can support different parts of a search strategy. Paid campaigns can provide immediate visibility, while SEO focuses on building longer-term organic search presence.

Get started

Get a Free SEO Audit for Your Website

We will review where you stand, show you the biggest opportunities, and come back with a scoped, itemised plan. No obligation.

Name * Email * Website URL Service of interest What are you trying to achieve?

By submitting, you agree to be contacted about your enquiry. We never share your details. View our Privacy Policy.