Platform / Shopify

Shopify SEO

SEO tuned to Shopify, because its templating, URL structure and app ecosystem reward platform-specific expertise. We work with the platform's strengths and around its limitations, so you get rankings without fighting your own stack.

Request an audit → See pricing

Custom pricingScoped to your site

Setup includedNo hidden onboarding cost

Monthly reportingKnow what is improving

How Shopify SEO helps

Turn more product searches into Shopify sales

Shopify makes it easy to launch a store, but its fixed URL structure, duplicate collection paths and app-heavy themes can hold back organic performance. Shopify SEO addresses those platform limits so your products and collections can compete for the searches your customers use.

Reach shoppers

Target searches from customers comparing products, brands and collections.

Strengthen collection visibility

Optimise collection pages to rank for broader commercial searches.

Grow organic revenue

Track how organic visibility contributes to transactions where eCommerce tracking is available.

Built around your store

A Shopify SEO strategy aligned with your catalogue and theme

Every Shopify store has a different theme, app stack and catalogue structure. We assess your store, competitors and search landscape to find where platform settings, content or technical issues are limiting organic growth.

Your products

Understand which products, brands and collections matter most to revenue.

Your customers

Analyse how shoppers search and compare before they buy.

Your theme & apps

Review theme code, apps and scripts affecting speed and crawlability.

Your market

Assess competing stores to identify gaps in your search market.

Shopify SEO services

SEO designed for how Shopify stores work

We combine Shopify technical SEO, product and collection optimisation, structured data and content to improve search visibility across your store.

Shopify Technical Audit

Identify platform-specific crawl, indexation, duplicate URL and configuration issues.

Product Page SEO

Improve product titles, descriptions, metadata and internal links around real search demand.

Collection Page SEO

Optimise collection pages around commercial searches, with useful copy and clean filtering.

Speed & Core Web Vitals

Reduce theme and app bloat that slows pages and affects user experience.

Structured Data

Implement and validate product, offer, review and breadcrumb markup across your catalogue.

Shopify Migrations

Protect rankings when moving to or from Shopify with redirect mapping and post-launch checks.

What we focus on

Shopify SEO across the areas that drive store visibility

Product Visibility

Strengthen product pages around relevant searches and buying intent.

eCommerce SEO →

Collection Visibility

Improve collection structure and content around broader product searches.

SEO Content →

Technical Foundations

Fix duplicate paths, canonicals, speed and crawl issues specific to Shopify.

Technical SEO →

What success looks like

Measure SEO against store performance

Reporting connects completed SEO work with changes in search visibility, organic traffic and store performance. Where accurate eCommerce tracking is available, we also measure transactions and revenue from organic search.

Commercial visibility

Track rankings across priority collections, products and high-value searches.

Organic revenue

Measure transactions and revenue attributed to organic search.

Clear growth priorities

Know which collections, products and technical fixes come next.

Shopify search visibility

How we work

Our Shopify SEO Process

Audit

We assess your Shopify theme, apps, collections, products, technical SEO and competitors.

Strategy

Prioritise collections, technical fixes and search opportunities by commercial impact.

Execute

Implement agreed fixes, collection and product optimisation, and supporting content in focused sprints.

Report

Track completed work alongside visibility, organic traffic and revenue where data is available.

Shopify SEO questions

What would you like to know?

Answers to common questions about Shopify SEO, platform limitations and growing organic sales.

Is Shopify good for SEO?

Shopify handles many SEO basics well, including hosting, SSL and editable metadata. It also has limits, such as fixed URL prefixes, duplicate product paths inside collections and app-heavy themes. Good Shopify SEO works with the platform's strengths and manages those limits.

Can you fix duplicate content on Shopify?

Yes. We review how products are linked through collections, canonical tags, tag pages and filter URLs, then recommend or implement changes so search engines focus on the right versions of each page.

Do Shopify apps affect SEO?

They can. Some apps add scripts that slow pages down or create extra URLs. We review your app stack as part of the audit and recommend which apps to keep, replace or configure differently.

Can you optimise Shopify collection pages?

Yes. Collection pages are often a store's strongest organic landing pages. We improve their targeting, supporting copy, internal links and filtering so they can compete for broader commercial searches.

Can you help us migrate to Shopify without losing rankings?

Yes. We map old URLs to new ones, set up redirects, carry over metadata and structured data, and monitor indexation and traffic after launch to catch issues early.

Get started

Get a Free SEO Audit for Your Website

We will review where you stand, show you the biggest opportunities, and come back with a scoped, itemised plan. No obligation.

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